If you get a message from someone you never matched with on Tinder, it’s not a glitch — it’s part of the app’s expensive new subscription plan that it teased earlier this year, which allows “power users” to send unsolicited messages to non-matches for the small fee of $499 per month.

That landscape, in fact, is largely populated by apps owned by Tinder’s parent company: as Bloomberg notes, Match Group Inc. not only owns the popular swiping app, but also Match.com, OKCupid, Hinge, and The League.

Match Group CEO Bernard Kim referred to Tinder’s subscriptions as “low-hanging fruit” meant to compete with other, pricier services, though that was before this $6,000-per-year tier dropped.

  • DessertStorms@kbin.social
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    1 year ago

    Except what they’re all “playing” for are people (and lets be honest, this is aimed at creepy men who can’t get matched otherwise, so more specifically they’re “playing” for women), with their own wants and needs and often safety concerns, all of which this serves to circumvent, which is definitely not how you “win” at tinder (finding an abuse victim? Sure, but not an actual viable relationship. Which again, tells you who this was designed for and why).